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Guides, case studies and podcast episodes from the CXChronicles team and the customer-focused leaders we talk to.

CXC
AI in CX

Case Study: The Triple-Lock Engine That Solved Incentivesmart's Cross-Regional Duplicate Problem

Data duplication is a profit killer. For Incentivesmart, a provider of employee engagement and customer loyalty software, it grew ...

November 12, 2026
CXC
The Four CX Pillars

Case Study: From an Underused Tech Stack to an Enterprise Engine, the Incentivesmart Multi-Hub Transformation

Incentivesmart had invested in a multi-hub HubSpot setup, with Marketing Pro, Sales Pro, Service Pro and the core CRM. When ...

November 12, 2026
CXC
The Four CX Pillars

Answer Engine Optimization (AEO): How to Make AI Recommend Your Brand

The way buyers evaluate and buy products has fundamentally shifted. For over a decade, organic search growth meant optimizing for ...

November 12, 2026
CXC
Podcast Takeaways

From Engineer to CX Guru: How GoTo Is Building the Future of Customer Experience (Episode 263)

Ever wondered what it takes to build a product used by millions? In Episode 263 of The CXChronicles Podcast, we got the inside ...

November 12, 2026
CXC
Tools

11 Benefits of Using a CRM (and Why Most Teams Use Only a Fraction of Theirs)

The short answer: a CRM (customer relationship management system) gives every customer-facing team one shared record of each ...

November 12, 2026
CXC
The Four CX Pillars

Unpacking Freshworks' Secret Sauce with Mika Yamamoto (Episode 264)

Ready to dive into customer experience with one of the industry's brightest minds? In Episode 264 of The CXChronicles Podcast, ...

November 12, 2026
CXC
Tools

How to Use Customer Data to Improve Customer Experience

The short answer: customer data helps you understand each customer as an individual: who they are, what they do and what they ...

November 12, 2026
CXC
AI in CX

Dave Rennyson of SuccessKPI on Unified Data, Invisible AI and Winning as a Team (Episode 274)

In Episode 274 of The CXChronicles Podcast, host Adrian Brady-Cesana sits down with Dave Rennyson, CEO of SuccessKPI. Known for ...

November 12, 2026
CXC
Tools

How to Use Text Messaging to Improve Customer Experience and Customer Success

The short answer: text messaging (SMS and messaging apps) works best for short, timely, useful messages: appointment reminders, ...

November 12, 2026

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