---
title: CXChronicles Podcast Episode 32 — CX Weekly Update CX Top Reason Consumer picks Brand
description: CXChronicles Podcast Episode 32 — CX Weekly Update CX Top Reason Consumer picks Brand
---

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# CXChronicles Podcast Episode 32 — CX Weekly Update CX Top Reason Consumer picks Brand

By **Adrian Brady Cesana** July 9, 2018

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<iframe src="https://pdcn.co/e/www.buzzsprout.com/139790/746835-cxchronicles-podcast-episode-32-cx-weekly-update-cx-top-reason-consumer-picks-brand?iframe=true" scrolling="no" width="100%" height="200" frameborder="0" style="width: 100%; height: 200px"></iframe>

In this episode Adrian discusses a recent Madallia report, the global leader in customer experience management, together with Ipsos, the leading independent market research company, announced the findings of the Customer Experience Tipping Point survey. More than 8,000 consumers were surveyed across the US, UK, France, and Germany. The findings reveal that customer experience is the top reason consumers cite for choosing a particular brand when making a purchase.

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