--- title: "280: Treat Every Customer Like Your Best Customer | Josh Schachter" description: "280: Treat Every Customer Like Your Best Customer | Josh Schachter" image: https://www.cxchronicles.com/hubfs/Imported_Blog_Media/img-1-Nov-12-2026-10-44-04-7551-AM.jpg --- [Skip to content](https://www.cxchronicles.com/blog/280-treat-every-customer-like-your-best-customer-josh-schachter#main) [![CXChronicles home](https://www.cxchronicles.com/hs-fs/hubfs/%5BBRANDING%5D/Updated%20CXC%20Logo%202021.jpg?width=500&name=Updated%20CXC%20Logo%202021.jpg)](https://www.cxchronicles.com/) [Services](https://www.cxchronicles.com/services/) [Partners](https://www.cxchronicles.com/partners/) - [Strategic partner networkVetted CX and RevOps tools, preferred pricing](https://www.cxchronicles.com/partners/) - [HubSpot Solutions PartnerImplementation, onboarding and migration](https://www.cxchronicles.com/partners/hubspot/) [Podcast](https://www.cxchronicles.com/podcast/) - [The CXChronicles PodcastEpisodes, rankings and how to listen](https://www.cxchronicles.com/podcast/) - [Content bundles and sponsorshipFeatured episodes for your brand](https://www.cxchronicles.com/podcast-content/) [Events](https://www.cxchronicles.com/events/) [Insights](https://www.cxchronicles.com/insights/) - [BlogArticles and guides from CX leaders](https://www.cxchronicles.com/insights/) - [Case studiesResults from our clients](https://www.cxchronicles.com/case-studies/) - [The Four CX Pillars bookAdrian's playbook for growing with CX](https://www.cxchronicles.com/the-four-cx-pillars/) [About](https://www.cxchronicles.com/about/) [Book a consultation](https://www.cxchronicles.com/contact-us/) Menu - [Services](https://www.cxchronicles.com/services/) - [Partners](https://www.cxchronicles.com/partners/) - [HubSpot Solutions Partner](https://www.cxchronicles.com/partners/hubspot/) - [Podcast](https://www.cxchronicles.com/podcast/) - [Content bundles and sponsorship](https://www.cxchronicles.com/podcast-content/) - [Events](https://www.cxchronicles.com/events/) - [Insights](https://www.cxchronicles.com/insights/) - [Case studies](https://www.cxchronicles.com/case-studies/) - [The Four CX Pillars book](https://www.cxchronicles.com/the-four-cx-pillars/) - [About](https://www.cxchronicles.com/about/) - [Book a consultation](https://www.cxchronicles.com/contact-us/) [Insights](https://www.cxchronicles.com/insights/) # 280: Treat Every Customer Like Your Best Customer | Josh Schachter By **Adrian Brady Cesana** April 28, 2026 [Podcast](https://www.cxchronicles.com/blog/tag/podcast) ![](https://www.cxchronicles.com/hs-fs/hubfs/Imported_Blog_Media/img-1-Nov-12-2026-10-44-04-7551-AM.jpg?width=1400&name=img-1-Nov-12-2026-10-44-04-7551-AM.jpg) Hey CX Nation, In this week's episode of The CXChronicles Podcast #280, we welcomed Josh Schachter, SVP @ Gainsight, Creator of \[Un\] Churned Podcast & Writing Book on how the world's most exceptional founders build businesses centered around human relationships.  On July 21st, 2025 Gainsight announced it acquired Update.ai: Accelerating the Age of Atlas Agents.  This also brought forward **Josh Schachter**, founder of UpdateAI and one of the first to build in post-sales AI, stepping in as SVP & GM of Atlas.  Josh is a product thinker through and through – someone who’s lived the day-to-day pain of customer teams and built UpdateAI from that front-line perspective.  In this episode, Josh and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer experiences. \*\*Episode #280 Highlight Reel:\*\* 1\. AI is here to amplify human effort, not replace it entirely 2\. Defining & living your core business values 3\. Learning from podcast interviews & conversations 4\. Building a business into an acquisition target for larger companies 5\. Learning from public companies & their NPS performance [Click here to learn more about Josh Schachter](https://www.linkedin.com/in/jschachter/) [Click here to learn more about Gainsight](https://www.gainsight.com/) [Click here to learn more about UpdateAI](https://update.ai/) [Click here to learn more about \[UN\] Churned Podcast](https://open.spotify.com/show/7trN4hMpLdFrQDBzDKs7w2?si=a64d31a9ac064c0a) Huge thanks to Josh for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & contact center space into the future.  For all of our Apple & Spotify podcast listener friends, make sure you are following CXC & please leave a 5 star review so we can find new members of the "CX Nation".  You know what would be even better? 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