--- title: "222: CXChronicles Podcast 222 with Sandra Thompson, Founder of Ei Evolution & TEDx Speaker" description: "222: CXChronicles Podcast 222 with Sandra Thompson, Founder of Ei Evolution & TEDx Speaker" --- [Skip to content](https://www.cxchronicles.com/blog/222-cxchronicles-podcast-222-with-sandra-thompson-founder-of-ei-evolution-tedx-speaker#main) [![CXChronicles home](https://www.cxchronicles.com/hs-fs/hubfs/%5BBRANDING%5D/Updated%20CXC%20Logo%202021.jpg?width=500&name=Updated%20CXC%20Logo%202021.jpg)](https://www.cxchronicles.com/) [Services](https://www.cxchronicles.com/services/) [Partners](https://www.cxchronicles.com/partners/) - [Strategic partner networkVetted CX and RevOps tools, preferred pricing](https://www.cxchronicles.com/partners/) - [HubSpot Solutions PartnerImplementation, onboarding and migration](https://www.cxchronicles.com/partners/hubspot/) [Podcast](https://www.cxchronicles.com/podcast/) - [The CXChronicles PodcastEpisodes, rankings and how to listen](https://www.cxchronicles.com/podcast/) - [Content bundles and sponsorshipFeatured episodes for your brand](https://www.cxchronicles.com/podcast-content/) [Events](https://www.cxchronicles.com/events/) [Insights](https://www.cxchronicles.com/insights/) - [BlogArticles and guides from CX leaders](https://www.cxchronicles.com/insights/) - [Case studiesResults from our clients](https://www.cxchronicles.com/case-studies/) - [The Four CX Pillars bookAdrian's playbook for growing with CX](https://www.cxchronicles.com/the-four-cx-pillars/) [About](https://www.cxchronicles.com/about/) [Book a consultation](https://www.cxchronicles.com/contact-us/) Menu - [Services](https://www.cxchronicles.com/services/) - [Partners](https://www.cxchronicles.com/partners/) - [HubSpot Solutions Partner](https://www.cxchronicles.com/partners/hubspot/) - [Podcast](https://www.cxchronicles.com/podcast/) - [Content bundles and sponsorship](https://www.cxchronicles.com/podcast-content/) - [Events](https://www.cxchronicles.com/events/) - [Insights](https://www.cxchronicles.com/insights/) - [Case studies](https://www.cxchronicles.com/case-studies/) - [The Four CX Pillars book](https://www.cxchronicles.com/the-four-cx-pillars/) - [About](https://www.cxchronicles.com/about/) - [Book a consultation](https://www.cxchronicles.com/contact-us/) [Insights](https://www.cxchronicles.com/insights/) # 222: CXChronicles Podcast 222 with Sandra Thompson, Founder of Ei Evolution & TEDx Speaker By **Adrian Brady Cesana** March 12, 2024 [Podcast](https://www.cxchronicles.com/blog/tag/podcast) Hey CX Nation, In this week's episode of The CXChronicles Podcast #222 we  welcomed Sandra Thompson, Founder Director of The Ei Evolution based in London, England.  The Ei Evolution intends to achieve three things by 2030:  1\) Employees experience more joy in their work as colleagues are more thoughtful and bosses are more compassionate.  2\) People have longer-lasting positive memories of their experiences as customers when businesses use neuroscience, psychology and behavioural science to create stronger emotional connections.  3\) Teachers and their pupils thrive as they develop the skill of emotional intelligence In this episode, Sandra and Adrian chat through how she has tackled The Four CX Pillars: Team,  Tools, Process & Feedback and shares tips & best practices that have worked across her own customer focused business leader journey. \*\*Episode #222 Highlight Reel:\*\* 1\. Why building world class CX is like building a puzzle, piece by piece 2\. Building your "Spider-Senses" as you evolve into a customer focused business leader 3\. Creating clarity around accountability, responsibility, authority with your team 4\. Listen to front line employees to understand the primary customer friction points  5\. Understanding the situation, behaviors and impact that your business has on its users   Huge thanks to Sandra for coming on The CXChronicles Podcast and featuring her work and efforts in pushing the customer experience & customer success space into the future. [Click here to learn more about Sandra Thompson](https://www.linkedin.com/in/cxeisandra/) [Click here to checkout Ei Evolution](https://www.linkedin.com/services/page/8559b3329044805042/) If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today. You know what would be even better? Go tell one of your friends or teammates about CXC's content,  our strategic partners (Hubspot, Intercom, Zendesk, Forethought AI, Freshworks & Ascendr) + they can learn more about our CX/CS/RevOps services & please invite them to join the CX Nation! Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations? [Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now"](https://www.amazon.com/Four-Pillars-Grow-Your-Business/dp/169204012X/ref=cm_cr_arp_d_product_top?ie=UTF8) available on Amazon or the CXC website. For you non-readers, go check out the [CXChronicles Youtube channel](https://www.youtube.com/channel/UC8BRQobzHflNBZcLpmKflnw)to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button). Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now! [Support the show](https://cxchronicles.com/) Contact CXChronicles Today - Tweet us @cxchronicles - Check out our Instagram @cxchronicles - [Click here to checkout the CXC website](https://cxchronicles.com/) - Email us at info@cxchronicles.com ***Remember To Make Happiness A Habit!!*** ## Want help putting this into practice? A 30-minute conversation, no obligation. We'll tell you where we'd start. [Book a consultation](https://www.cxchronicles.com/contact-us/) [← Back to all insights](https://www.cxchronicles.com/insights/) ## Get CXC Weekly Join 15,000+ customer-focused leaders who get our weekly roundup of new episodes, insights and events. [![CXChronicles home](https://www.cxchronicles.com/hs-fs/hubfs/%5BBRANDING%5D/Updated%20CXC%20Logo%202021.jpg?width=360&name=Updated%20CXC%20Logo%202021.jpg)](https://www.cxchronicles.com/) Make happiness a habit. [hello@cxchronicles.com](mailto:hello@cxchronicles.com) #### Services - [Managed services](https://www.cxchronicles.com/services/) - [Strategic partners](https://www.cxchronicles.com/partners/) - [HubSpot implementation](https://www.cxchronicles.com/partners/hubspot/) - [Case studies](https://www.cxchronicles.com/case-studies/) #### Content - [Podcast](https://www.cxchronicles.com/podcast/) - [Content bundles](https://www.cxchronicles.com/podcast-content/) - [Live events](https://www.cxchronicles.com/events/) - [Insights](https://www.cxchronicles.com/insights/) - [The Four CX Pillars book](https://www.cxchronicles.com/the-four-cx-pillars/) #### Company - [About](https://www.cxchronicles.com/about/) - [Contact](https://www.cxchronicles.com/contact-us/) © 2026 CXChronicles. All rights reserved.[Privacy and cookie policy](https://www.cxchronicles.com/privacy-policy/) Cookie settings ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Adrian Brady Cesana", "url" : "https://www.cxchronicles.com/blog/author/abradycesana" }, "dateModified" : "2026-11-12T12:51:51.543Z", "datePublished" : "2024-03-12T13:55:41.000Z", "headline" : "222: CXChronicles Podcast 222 with Sandra Thompson, Founder of Ei Evolution & TEDx Speaker", "mainEntityOfPage" : { "@id" : "https://www.cxchronicles.com/blog/222-cxchronicles-podcast-222-with-sandra-thompson-founder-of-ei-evolution-tedx-speaker", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.cxchronicles.com/hubfs/Copy%20of%20Frame%2035882%20(1).png" }, "name" : "CXChronicles" } } ```