--- title: "218: CXChronicles Podcast 218 with Dennis Armbruster, EVP at The Verde Group" description: "218: CXChronicles Podcast 218 with Dennis Armbruster, EVP at The Verde Group" --- [Skip to content](https://www.cxchronicles.com/blog/218-cxchronicles-podcast-218-with-dennis-armbruster-evp-at-the-verde-group#main) [![CXChronicles home](https://www.cxchronicles.com/hs-fs/hubfs/%5BBRANDING%5D/Updated%20CXC%20Logo%202021.jpg?width=500&name=Updated%20CXC%20Logo%202021.jpg)](https://www.cxchronicles.com/) [Services](https://www.cxchronicles.com/services/) [Partners](https://www.cxchronicles.com/partners/) - [Strategic partner networkVetted CX and RevOps tools, preferred pricing](https://www.cxchronicles.com/partners/) - [HubSpot Solutions PartnerImplementation, onboarding and migration](https://www.cxchronicles.com/partners/hubspot/) [Podcast](https://www.cxchronicles.com/podcast/) - [The CXChronicles PodcastEpisodes, rankings and how to listen](https://www.cxchronicles.com/podcast/) - [Content bundles and sponsorshipFeatured episodes for your brand](https://www.cxchronicles.com/podcast-content/) [Events](https://www.cxchronicles.com/events/) [Insights](https://www.cxchronicles.com/insights/) - [BlogArticles and guides from CX leaders](https://www.cxchronicles.com/insights/) - [Case studiesResults from our clients](https://www.cxchronicles.com/case-studies/) - [The Four CX Pillars bookAdrian's playbook for growing with CX](https://www.cxchronicles.com/the-four-cx-pillars/) [About](https://www.cxchronicles.com/about/) [Book a consultation](https://www.cxchronicles.com/contact-us/) Menu - [Services](https://www.cxchronicles.com/services/) - [Partners](https://www.cxchronicles.com/partners/) - [HubSpot Solutions Partner](https://www.cxchronicles.com/partners/hubspot/) - [Podcast](https://www.cxchronicles.com/podcast/) - [Content bundles and sponsorship](https://www.cxchronicles.com/podcast-content/) - [Events](https://www.cxchronicles.com/events/) - [Insights](https://www.cxchronicles.com/insights/) - [Case studies](https://www.cxchronicles.com/case-studies/) - [The Four CX Pillars book](https://www.cxchronicles.com/the-four-cx-pillars/) - [About](https://www.cxchronicles.com/about/) - [Book a consultation](https://www.cxchronicles.com/contact-us/) [Insights](https://www.cxchronicles.com/insights/) # 218: CXChronicles Podcast 218 with Dennis Armbruster, EVP at The Verde Group By **Adrian Brady Cesana** February 6, 2024 [Podcast](https://www.cxchronicles.com/blog/tag/podcast) Hey CX Nation, In this week's episode of The CXChronicles Podcast #218 we  welcomed Dennis Armbruster, Executive Vice President at The Verde Group.  The Verde Group is a customer experience consultancy, creating value by employing a proprietary research  methodology that is based on a fundamental principle of human behavior: Individuals are far more likely to take action in response to negative events than positive ones. Verde clients use @Risk analysis to understand why their customers behave in a certain way and what actions to take to alter those behaviors. In this episode, Dennis and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback and shares tips & best practices that have worked across his own customer focused business leader journey. \*\*Episode #218 Highlight Reel:\*\* 1\. Understanding how to leverage market research to boost customer loyalty  2\. Identifying the core friction points in your customer experiences 3\. Involving your customer facing team in the interpretation of your customer data 4\. Attaching potential ROI projections on all of your CX/CS focused CTAs 5\. Educating your team in the financial metrics that help fuel growth & revenues   Huge thanks to Dennis for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future. [Click here to learn more about Dennis Armbruster](https://www.linkedin.com/in/dennis-armbruster-6682785/) [Click here to learn more about The Verde Group](https://verdegroup.com/) If you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today. You know what would be even better? Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation! Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations? [Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now"](https://www.amazon.com/Four-Pillars-Grow-Your-Business/dp/169204012X/ref=cm_cr_arp_d_product_top?ie=UTF8) available on Amazon or the CXC website. 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