--- title: "175: CXChronicles Podcast 175 with Deon Nicholas, CEO & Co-Founder at Forethought AI" description: "175: CXChronicles Podcast 175 with Deon Nicholas, CEO & Co-Founder at Forethought AI" --- [Skip to content](https://www.cxchronicles.com/blog/175-cxchronicles-podcast-175-with-deon-nicholas-ceo-co-founder-at-forethought-ai#main) [![CXChronicles home](https://www.cxchronicles.com/hs-fs/hubfs/%5BBRANDING%5D/Updated%20CXC%20Logo%202021.jpg?width=500&name=Updated%20CXC%20Logo%202021.jpg)](https://www.cxchronicles.com/) [Services](https://www.cxchronicles.com/services/) [Partners](https://www.cxchronicles.com/partners/) - [Strategic partner networkVetted CX and RevOps tools, preferred pricing](https://www.cxchronicles.com/partners/) - [HubSpot Solutions PartnerImplementation, onboarding and migration](https://www.cxchronicles.com/partners/hubspot/) [Podcast](https://www.cxchronicles.com/podcast/) - [The CXChronicles PodcastEpisodes, rankings and how to listen](https://www.cxchronicles.com/podcast/) - [Content bundles and sponsorshipFeatured episodes for your brand](https://www.cxchronicles.com/podcast-content/) [Events](https://www.cxchronicles.com/events/) [Insights](https://www.cxchronicles.com/insights/) - [BlogArticles and guides from CX leaders](https://www.cxchronicles.com/insights/) - [Case studiesResults from our clients](https://www.cxchronicles.com/case-studies/) - [The Four CX Pillars bookAdrian's playbook for growing with CX](https://www.cxchronicles.com/the-four-cx-pillars/) [About](https://www.cxchronicles.com/about/) [Book a consultation](https://www.cxchronicles.com/contact-us/) Menu - [Services](https://www.cxchronicles.com/services/) - [Partners](https://www.cxchronicles.com/partners/) - [HubSpot Solutions Partner](https://www.cxchronicles.com/partners/hubspot/) - [Podcast](https://www.cxchronicles.com/podcast/) - [Content bundles and sponsorship](https://www.cxchronicles.com/podcast-content/) - [Events](https://www.cxchronicles.com/events/) - [Insights](https://www.cxchronicles.com/insights/) - [Case studies](https://www.cxchronicles.com/case-studies/) - [The Four CX Pillars book](https://www.cxchronicles.com/the-four-cx-pillars/) - [About](https://www.cxchronicles.com/about/) - [Book a consultation](https://www.cxchronicles.com/contact-us/) [Insights](https://www.cxchronicles.com/insights/) # 175: CXChronicles Podcast 175 with Deon Nicholas, CEO & Co-Founder at Forethought AI By **Adrian Brady Cesana** July 12, 2022 [Podcast](https://www.cxchronicles.com/blog/tag/podcast) Hey CX Nation, In this week's episode of The CXChronicles Podcast #175 we welcomed Deon Nicholas, CEO & Co-Founder at Forethought AI based in San Francisco, CA. Forethought AI is a Silicon Valley software company founded by a team of Dropbox, Palantir, and Autonomy alumni in 2017. Their mission is to unlock human potential through the power of AI. Forethought transforms the customer experience by infusing human-centered AI at each stage of the customer support journey. With Forethought, organizations can resolve common cases instantly, predict and prioritize tickets, and assist agents with relevant knowledge—all from one AI platform. In this episode, Deon and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback throughout his career + shares some of the tips & tricks that have worked for him across his customer focused business leader journey. \*\*Episode #175 Highlight Reel:\*\* 1.  How AI can transform any company's customer experience  & customer success 2.  Improving how you set priorities + understanding core activities that drive innovation 3\. Why customer expectations have changed forever & how your business can adapt 4\. Embedding process into your business behaviors and team culture as you scale  5\. Why customer & employee feedback needs to be the  catalyst for driving action Huge thanks to Deon for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience and customer success space into the future. [Click here to learn more about Deon Nicholas](https://www.linkedin.com/in/deon-nicholas/) [Click here to learn more about Forethought AI](https://forethought.ai/) If you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review today. This is the easiest way that we can find new listeners, guests and future business leaders to join our customer focused community! And be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" available on Amazon +  check out the CXChronicles Youtube channel to see all of our customer focused business leader video content + our past podcast episodes! Reach out to CXC at INFO@cxchronicles.com for more information about how we can help your business make customer happiness a habit! [Support the show](https://cxchronicles.com/) ## Want help putting this into practice? A 30-minute conversation, no obligation. We'll tell you where we'd start. [Book a consultation](https://www.cxchronicles.com/contact-us/) [← Back to all insights](https://www.cxchronicles.com/insights/) ## Get CXC Weekly Join 15,000+ customer-focused leaders who get our weekly roundup of new episodes, insights and events. [![CXChronicles home](https://www.cxchronicles.com/hs-fs/hubfs/%5BBRANDING%5D/Updated%20CXC%20Logo%202021.jpg?width=360&name=Updated%20CXC%20Logo%202021.jpg)](https://www.cxchronicles.com/) Make happiness a habit. [hello@cxchronicles.com](mailto:hello@cxchronicles.com) #### Services - [Managed services](https://www.cxchronicles.com/services/) - [Strategic partners](https://www.cxchronicles.com/partners/) - [HubSpot implementation](https://www.cxchronicles.com/partners/hubspot/) - [Case studies](https://www.cxchronicles.com/case-studies/) #### Content - [Podcast](https://www.cxchronicles.com/podcast/) - [Content bundles](https://www.cxchronicles.com/podcast-content/) - [Live events](https://www.cxchronicles.com/events/) - [Insights](https://www.cxchronicles.com/insights/) - [The Four CX Pillars book](https://www.cxchronicles.com/the-four-cx-pillars/) #### Company - [About](https://www.cxchronicles.com/about/) - [Contact](https://www.cxchronicles.com/contact-us/) © 2026 CXChronicles. All rights reserved.[Privacy and cookie policy](https://www.cxchronicles.com/privacy-policy/) Cookie settings ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Adrian Brady Cesana", "url" : "https://www.cxchronicles.com/blog/author/abradycesana" }, "dateModified" : "2026-11-12T13:03:05.748Z", "datePublished" : "2022-07-12T21:00:00.000Z", "headline" : "175: CXChronicles Podcast 175 with Deon Nicholas, CEO & Co-Founder at Forethought AI", "mainEntityOfPage" : { "@id" : "https://www.cxchronicles.com/blog/175-cxchronicles-podcast-175-with-deon-nicholas-ceo-co-founder-at-forethought-ai", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.cxchronicles.com/hubfs/Copy%20of%20Frame%2035882%20(1).png" }, "name" : "CXChronicles" } } ```