--- title: "149: CXChronicles Podcast 149 with Michael Epstein from PostPilot" description: "149: CXChronicles Podcast 149 with Michael Epstein from PostPilot" --- [Skip to content](https://www.cxchronicles.com/blog/149-cxchronicles-podcast-149-with-michael-epstein-from-postpilot#main) [![CXChronicles home](https://www.cxchronicles.com/hs-fs/hubfs/%5BBRANDING%5D/Updated%20CXC%20Logo%202021.jpg?width=500&name=Updated%20CXC%20Logo%202021.jpg)](https://www.cxchronicles.com/) [Services](https://www.cxchronicles.com/services/) [Partners](https://www.cxchronicles.com/partners/) - [Strategic partner networkVetted CX and RevOps tools, preferred pricing](https://www.cxchronicles.com/partners/) - [HubSpot Solutions PartnerImplementation, onboarding and migration](https://www.cxchronicles.com/partners/hubspot/) [Podcast](https://www.cxchronicles.com/podcast/) - [The CXChronicles PodcastEpisodes, rankings and how to listen](https://www.cxchronicles.com/podcast/) - [Content bundles and sponsorshipFeatured episodes for your brand](https://www.cxchronicles.com/podcast-content/) [Events](https://www.cxchronicles.com/events/) [Insights](https://www.cxchronicles.com/insights/) - [BlogArticles and guides from CX leaders](https://www.cxchronicles.com/insights/) - [Case studiesResults from our clients](https://www.cxchronicles.com/case-studies/) - [The Four CX Pillars bookAdrian's playbook for growing with CX](https://www.cxchronicles.com/the-four-cx-pillars/) [About](https://www.cxchronicles.com/about/) [Book a consultation](https://www.cxchronicles.com/contact-us/) Menu - [Services](https://www.cxchronicles.com/services/) - [Partners](https://www.cxchronicles.com/partners/) - [HubSpot Solutions Partner](https://www.cxchronicles.com/partners/hubspot/) - [Podcast](https://www.cxchronicles.com/podcast/) - [Content bundles and sponsorship](https://www.cxchronicles.com/podcast-content/) - [Events](https://www.cxchronicles.com/events/) - [Insights](https://www.cxchronicles.com/insights/) - [Case studies](https://www.cxchronicles.com/case-studies/) - [The Four CX Pillars book](https://www.cxchronicles.com/the-four-cx-pillars/) - [About](https://www.cxchronicles.com/about/) - [Book a consultation](https://www.cxchronicles.com/contact-us/) [Insights](https://www.cxchronicles.com/insights/) # 149: CXChronicles Podcast 149 with Michael Epstein from PostPilot By **Adrian Brady Cesana** December 13, 2021 [Podcast](https://www.cxchronicles.com/blog/tag/podcast) Hey CX Nation, In episode #149 of The CXChronicles Podcast we welcomed Michael Epstein, Principal at PostPilot based in Greenville, SC.  PostPilot helps businesses create and manage Direct Mail campaigns to reach existing and potential customers. PostPilot exists for the sole purpose of eliminating all of the pain-points that businesses of any size currently deal with in attempting to implement an effective Direct Mail strategy. Adrian and Michael also chat through The Four CX Pillars: Team,  Tools, Process & Feedback to share some of the tips & tricks that have worked for Simon and his team as they've built & grown their business. \*\*Episode #149 Highlight Reel:\*\* 1\. Leveraging postcard marketing to ignite your marketing & demand generation performance 2.  How you  get your first customers through the door and using your product or services 3\. Understanding & improving your marketing ROI & performance tracking 4.  Understanding your customer journey & multi-threading your marketing activities 5\. Focusing on up-selling & cross-selling to the customers you already have   Huge thanks to Michael  for coming on the CXCP and featuring his team's work and efforts in pushing the post card marketing space into the future. [Click here to learn more about Michael Epstein](https://www.linkedin.com/in/mepstein1/) [Click here to learn more about PostPilot](https://www.postpilot.com/) If you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review, this is the easiest way that we can find new listeners, guests and future CX'ers & Customer Success pros to tune into our customer focused business leader show.  With the holidays coming up be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" on Amazon!  Reach out to CXC at INFO@cxchronicles.com for more information about how we can help you and your team improve your overall CX/CS efforts as we get ready to head into another brand new year. And as always folks -- remember to make happiness a habit! [Support the show](https://cxchronicles.com/) (https://cxchronicles.com/) ## Want help putting this into practice? A 30-minute conversation, no obligation. We'll tell you where we'd start. 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