--- title: "134: CXChronicles Podcast 134 with Nathan Joens Co Founder @ Structurely" description: "134: CXChronicles Podcast 134 with Nathan Joens Co Founder @ Structurely" --- [Skip to content](https://www.cxchronicles.com/blog/134-cxchronicles-podcast-134-with-nathan-joens-co-founder-structurely#main) [![CXChronicles home](https://www.cxchronicles.com/hs-fs/hubfs/%5BBRANDING%5D/Updated%20CXC%20Logo%202021.jpg?width=500&name=Updated%20CXC%20Logo%202021.jpg)](https://www.cxchronicles.com/) [Services](https://www.cxchronicles.com/services/) [Partners](https://www.cxchronicles.com/partners/) - [Strategic partner networkVetted CX and RevOps tools, preferred pricing](https://www.cxchronicles.com/partners/) - [HubSpot Solutions PartnerImplementation, onboarding and migration](https://www.cxchronicles.com/partners/hubspot/) [Podcast](https://www.cxchronicles.com/podcast/) - [The CXChronicles PodcastEpisodes, rankings and how to listen](https://www.cxchronicles.com/podcast/) - [Content bundles and sponsorshipFeatured episodes for your brand](https://www.cxchronicles.com/podcast-content/) [Events](https://www.cxchronicles.com/events/) [Insights](https://www.cxchronicles.com/insights/) - [BlogArticles and guides from CX leaders](https://www.cxchronicles.com/insights/) - [Case studiesResults from our clients](https://www.cxchronicles.com/case-studies/) - [The Four CX Pillars bookAdrian's playbook for growing with CX](https://www.cxchronicles.com/the-four-cx-pillars/) [About](https://www.cxchronicles.com/about/) [Book a consultation](https://www.cxchronicles.com/contact-us/) Menu - [Services](https://www.cxchronicles.com/services/) - [Partners](https://www.cxchronicles.com/partners/) - [HubSpot Solutions Partner](https://www.cxchronicles.com/partners/hubspot/) - [Podcast](https://www.cxchronicles.com/podcast/) - [Content bundles and sponsorship](https://www.cxchronicles.com/podcast-content/) - [Events](https://www.cxchronicles.com/events/) - [Insights](https://www.cxchronicles.com/insights/) - [Case studies](https://www.cxchronicles.com/case-studies/) - [The Four CX Pillars book](https://www.cxchronicles.com/the-four-cx-pillars/) - [About](https://www.cxchronicles.com/about/) - [Book a consultation](https://www.cxchronicles.com/contact-us/) [Insights](https://www.cxchronicles.com/insights/) # 134: CXChronicles Podcast 134 with Nathan Joens Co Founder @ Structurely By **Adrian Brady Cesana** September 7, 2021 [Podcast](https://www.cxchronicles.com/blog/tag/podcast) In episode #134 of The CXChronicles Podcast we welcomed Nate  Joens Co Founder at Structurely based out of Ames,  Iowa. Structurely's conversational AI technology is leading the way in sales and marketing, structuring conversations to engage leads at scale. With two-way conversation, their AI Assistant engages online prospects, qualifies them for a personalized experience, and nurtures these lead relationships through intelligent engagement. Nathan joins the CXCP to talk about his experience optimizing and focusing on The Four CX Pillars: Team, Tools, Process & Feedback  while building & scaling Structurely. **Episode #134 Highlight Reel:** 1. Collecting market based feedback to validate your business idea 2. Why building life-like AI is not easy for most companies 3. The art of following-up with your leads & prospects to create new business 4. Texting with your customers to personalize your customer experience 5. Constantly understanding new use-cases for your product & service offerings Huge thanks to Nathan for coming on The CXCP and featuring his team's work and efforts in pushing the customer experience & success space into the future. [Click here to learn more about Nathan Joens](https://www.linkedin.com/in/nathanjoens/) [Click here to learn more about Structurely](https://www.structurely.com/) If you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review, this is the easiest way we can find new listeners, guests and future CX'ers! [Support the show](https://cxchronicles.com/) (https://cxchronicles.com/) ## Want help putting this into practice? A 30-minute conversation, no obligation. We'll tell you where we'd start. 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